Snapping Up Clients: Tips for Marketing Your Real Estate Photography Business
So you've decided to start a real estate photography business - congratulations! You're about to embark on a journey full of adventure, excitement, and probably a fair amount of caffeine. But before you start snapping away, it's important to think about how you're going to market your business. After all, you can't take photos of houses if you don't have any clients. Here are some lighthearted tips to get you started:
Build a killer website: In today's digital age, having a website is a must. But don't just throw something together and hope for the best. Take the time to create a website that's visually appealing, easy to navigate, and showcases your work. And for the love of all things holy, please make sure it's mobile-friendly. Nothing is more frustrating than trying to navigate a website on your phone that was clearly designed for a desktop computer.
Show off your portfolio: Your portfolio is your calling card - it's what's going to convince potential clients to hire you. Make sure it's up-to-date and shows off your best work. And don't be afraid to get creative. Instead of just showing photos of houses, try showcasing the lifestyle that comes with each property. Show off the beautiful views, the cozy fireplaces, and the sparkling pools. Make potential buyers drool over what they could be enjoying if they buy the property.
Network, network, network: As the old saying goes, it's not what you know, it's who you know. Attend real estate events, join local networking groups, and get your name out there. And don't forget about social media. Use platforms like Instagram and Facebook to showcase your work and connect with potential clients.
Offer a little something extra: Everyone loves freebies. Offer your clients something that sets you apart from the competition. Maybe it's a free virtual tour with every photo shoot, or a complimentary styling consultation. Whatever it is, make sure it's something that adds value to the client experience.
Don't take yourself too seriously: Real estate photography is a fun business - don't forget to have a little fun with it. Showcase your personality in your marketing efforts and don't be afraid to inject a little humor into your social media posts. Remember, people want to work with people they like.
So there you have it - some lighthearted tips for marketing your real estate photography business. Remember, marketing is an ongoing process, so don't be afraid to try new things and adjust your strategy as needed. With a little creativity and a lot of hard work, you'll have clients lining up in no time.
